digipaks
Originally a digipak was a trademark product. It is a form of CD packaging that has 4 or 6 panels. They tend to be made of card and are smash proof compared to the popular alternative of jewel cases. They aren't as hard wearing and do tend to become tattered over a period of time. Digipaks have a professional look to them due the consistent theme that runs throughout the pak that links to the artist and album.
TWO DOOR CINEMA CLUB//TOURIST HISTORY
The front cover is conventional for the indie genre as they haven't used an image of the band on the front. Instead they have used an image of a cat, it doesnt have any relevance to the band but the quirky - ness of the photo becomes humorous. showing that the band don't take themselves too seriously and it attracts the typical acre-free, fun loving indie audience. Due to it being the band's debut album, their name is located largely in the centre in a bold sans serif font. The white font allows it to stand out and attract attention from an audience. The disk has the same image of the cat but it is only its eyes that are used on the disc, as they are what they band's name highlights on the front. This begins to create continuity throughout the album, as they have used the same style of font too. To keep with the colour palette of the digipak, they have used an off white that allows for the font to stand out. As it is their debut album, they have avoided putting an image on the back, allowing for the audience to focus primarily on the track titles. Inside the digipak, they have used the same image of the cat but this time it is full visible to the audience. The cat is wearing a crown, showing the band's humorous side, the cats eyes have also been edited to have strong geometric shapes within them. this has created continuity throughout the whole digipak as the audience's attention has been drawn to the cat's eyes.
MARINA & THE DIAMONDS//THE FAMILY JEWELS
BOMBAY BICYCLE CLUB//I HAD THE BLUES BUT I SHOOK THEM LOOSE
Throughout the digipak the background images are in black and white. Allowing for the typography to grasp the audience's attention. Focusing on the front cover, it has an image of a person jumping in the air, creating a 'happy go lucky' feel across the album. Below there are people looking up in awe. I feel that if they had kept colour in this image that it would have become too chaotic and that audiences attention would be pulled in multiple directions. The band's name is located in the middle of the album, it is clean and simplistic and is also neatened up by a box that surrounds it. The thin sans serif font makes the band look professional, it has also become the band's trademark to present their name like that on other albums and merchandise. The album name is located directly underneath the band's name in the same font but all in caps, highlighting its importance. The colour palette links in with the album's name "I HAD THE BLUES BUT I SHOOK THEM LOOSE" the greyscale hues of the background images represent the dullness you feel when you've got the "blues" whilst the blue font adds energy to the album due to its bright vibrancy. The have used the same image from the front on the disc to have continuity throughout, keeping up a professional and clean looking digipak. The back cover is what you would typically see on the back of an indie digipack. The dark, blurred image creates mystery. The image looks like a poster with the bands name on, similar to what you would see at small indie gigs. Representing the band as being artists who have established themselves by playing in small venues and doing small sets at festivals. the white, capitalized sans serif font on the back makes the track titles stand out.
THE 1975//THE 1975
TOKYO POLICE CLUB//CHAMP
The album cover for Tokyo Police Club's "Champ" is unconventional to the typical digipak. Compared to the other digipaks, the band have made the artistic decision to place the band name on the front and the album name on the back. The artwork for the front cover is very contemporary, which is typical for the indie/alternative genre. Its an image of cluttered objects, which creates familiarity within the album, seeing as they are objects that we see in everyday life. They have brought the audience's attention to the band's name by placing it in the centre of the front cover in a white diamond. They've kept it looking clean and professional by using a simplistic sans serif, black font. Focusing on the back cover they have gone against the conventions of the stereotypical digipak by placing the album name on the back cover and the tracklist inside the digipak. The back cover has the continued the image from the front cover. They have changed the front from the front to a similar, black sans serif font that has an american football logo. Connoting with the word "CHAMP". Inside the digipak they have gone for a scarlet red and a bold sans serif font in white that stands out against the red. They've continued it throughout into the digipak.