Ader Error

Ader Error is a unisex clothing brand from based in South Korea. The brands focus is on creating a good relationship between themselves and the consumer and they do this via not having any influences or celebrities to endorse their products. Instead they have 3 separate instagram accounts and on one they repost you wearing their products in hopes that you will inspire someone else’s styling for the clothing

Their bright and eye-catching designs are ones that are not to be missed, specifically designed and shaped to have a unisex shape, some of the items that they sell and key staples in any one’s wardrobe. I feel that they aren’t defined into one category as to what the style of the clothes are, the whole website is diverse as well as the imagery. They’ve done a variety of collaboration with brands ranging from Eastpak to PUMA. I really like their take on some of their newer items with it being spaced themed and with them also adding retro elements into the mix.

I feel like ader it a timeless brand and that it’ll just continue to grow its platform as the times changes. The brand have already shown that they are able to engage a consumer without having to have all the bells and whistles.